Which Conversion Event Should I Choose?

If you google the main title of this post, you will end up with results that are entirely focused on content conversion for Ads only. Well, although that is true – that’s not all. Conversion tracking can be implemented for any action that ranges from noticing the user behavior on your site. Like the next page, your visitors visit after they are done going through your landing page. Whether they click on your main CTA (click to action) or a secondary link that was doing the same. Choosing the right events is as important as configuring the tag properly.

Whether you are using Facebook Pixel for Ad tracking or Google AdSense, or Google Tag, you should clearly define the purpose of the tag.

Choose your Events wisely:

Events are the actions that you need to be made aware of once performed by the visitors. These events can be used to only count a visitor visiting your site, and nothing else, also known as Traffic to your site, or an event can be triggered once Checkout goes through and a sale is finalized. You can monitor Add to Cart events, and you can keep a check on the very next step a visitor performs after the pay for an item.

In the case of Signups, your events will trigger only after a success message. You can even monitor events where a client opens the Chat window but does not initiate chat. Tags can be inserted in email campaigns as well.

Some examples of Useful Events:

Here we are listing some of the most common and useful events you can use to trigger.

1. Add to Cart: This event will trigger as soon as a customer adds an item to the cart. This event is used in conjunction with Checkout. These two events combined tell you how many customers are getting through with the purchase and how many are abandoning their carts, and at what point.
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2. Checkout: When a sale event is completed, this event will trigger, and if used with Add to Cart, as mentioned above, it will give you useful metrics to understand customer behavior.
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3. Signup behavior: This even can be triggered after a user signs up for your site, service, or newsletter. Just like the first two events, you can combine a direct Signup event with an Email Campaign, which does the same. You will have precise numbers telling your which process is more effective.
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4. Tag within Emails: A tag within an email can be triggered in many scenarios. Upon successful delivery, upon opening, upon action, and then if combined with the above step can be used to compare the results of multiple events.
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5. Ads performance: Whether you use Google Ads, Facebooks Ads, or any other advertising service, you can use your own tag to double-check if their reporting is accurate, and you can add more events to check as well.

The possibilities with crunching down conversion tracking are unlimited. All you need to do is configure one and then process the data accordingly. Remember not to overload your tag because it can slow things down.

How to track your conversion rate? or want to learn more with conversion courses?